Retrosuperfuture runs a thriving global business with help from Lightspeed
With a cult celebrity following like Rihanna and Lady Gaga, Italian eyewear designer Retrosuperfuture is an established brand with roots in music and entertainment culture. Their US presence is led by a brick and mortar extension of their brand, innovation and values.
Business Type
Accessories
Product
Lightspeed Retail
Location
Global
The Challenge
While their eyewear was already available through other retailers in the US, Retrosuperfuture wanted to fully showcase their range and identity to American customers on their own terms.
Unfortunately, things got off to a rocky start. The US store saw frequent issues with the point of sale and payments.
From problems with credit cards to delayed or inconsistent reporting, systems that were supposed to simplify store operations were creating roadblocks and interfering with the customer experience. Plus, the team found it hard to communicate store performance and issues with their headquarters in Italy.
The Solution
As their existing systems proved too inconsistent and difficult to manage remotely, the Retrosuperfuture team went looking for a point of sale that would work seamlessly with integrated payments, allowing staff to focus on the customer experience.
Their research, and stellar reviews and testimonials, pointed them to Lightspeed. Integrated payment processing meant they could trust that payments would no longer cause issues—in fact, they would save time at checkout and during end-of-day closing.
They also found that Lightspeed had easy product uploads, multi-outlet management and flexible reporting: all key to help their Italian head office team support their US brick and mortar store.
The Results
The Retrosuperfuture team almost immediately saw benefits to Lightspeed, with a drastic drop in staff support calls and training time.
Before Lightspeed, business decisions were slowed down by reporting that took up to a week to make its way to the head office team. With Lightspeed, the Retrosuperfuture management team are now able to view data from anywhere in the world; they can easily monitor store activity remotely, upload new products in minutes and make decisions based on reliable data. Lightspeed’s flexible reporting also means they can easily look for trends to forecast performance and plan promotions.
“From easy training to flexible reporting and integrated payments, Lightspeed makes it easy for our global team to manage the US expansion. Our staff can focus on the customer experience, not the systems.”
Valentina Lattuada, Trade Marketing, Retrosuperfuture